Beauty is as Beauty Does! — by Meenal Jain
What incredible innovations are on our horizon? I really wish there was a skincare product that would tell me when to re-apply it….
Tell me, are you prepared for packaging that disappears, hair that never grays, and a proper spring of youth? We use industry experts as our crystal ball to anticipate how your beauty regimen will change in the next five, ten, and twenty-five years. Get pumped up because…
Now: There’s a new way to dry hair.
Blow Dryers have improved in terms of speed, strength, and intelligence over the years, but they have always relied on hot air to do their work. RevAir is a unique product ($399; myrevair.com). The vacuum-like device gently pulls strands taut and absorbs moisture, drying and straightening hair three times faster than a standard blow dryer.
Now (and very soon): Mirrors will get much more intelligent.
“HiMirror” ($119 for the tiny version; himirror.com) examines your skin for dark circles, red spots, pores, and other irregularities. And we might be close to having a mirror or similar technology do our makeup for us: Procter & Gamble(P&G) has announced they have been working on something called the Opte Precision Wand, which identifies skin imperfections and applies cosmetics to those specific areas without wasting product on areas that require less coverage.
Now (in other nations) and shortly (everywhere): Your sunscreen won’t interfere with your vitamin production.
Dermatologists emphasize the necessity of always wearing SPF. (In case you didn’t know, it’s an important protection against wrinkles, discoloration, and, of course, skin cancer.) However, there’s a catch: sunscreen reduces your body’s capacity to make vitamin D, which can be harmful to your overall well-being. Solar D’s vitamin-D-promoting sunscreen (solar-D.com) provides broad-spectrum UV protection while helping your body to manufacture 50% more vitamin D than ordinary sunscreen with the same SPF. It’s now available in Australia and might be available in U.S. drugstores by next summer.
All cosmetic packaging will be biodegradable in 7–10 years.
We are well aware that we must limit our dependency on plastics: According to the US Environmental Protection Agency, containers and packaging account for over 30% of all garbage. The real million-dollar question is how is this gonna happen. One of the most promising options, according to Shane Wolf, creator of Seed Phytonutrients, a sustainability-focused beauty brand L’Oréal, is bacteria. He’s seeing a procedure in which researchers feed a certain strain of bacteria until the creatures erupt into a plastic-like substance
that can contain liquids and is also biodegradable because it’s made from rare bacteria. More research will be needed to see if this works in reality, and if it does, Wolf says we’ll need to make sure these microbes aren’t causing any other issues we’re not aware of. But we’re rooting for these little guys.
In the next 2 to 3 years, New weapons against hormonal acne will be available. Do you have a break out at the same time every month? While many acne medications eliminate pimple-causing bacteria, reduce inflammation, and clean dead skin cells from pores, an Italian pharmaceutical firm named Cassiopeia produced a topical gel called Winlevi that actually restricts the impact hormones have on oil glands. “Their novel chemical entity reduces testosterone’s pore-clogging effects, and no other topical drug reduces oil production in the same manner,” says the researcher.
Ultimately, beauty is as beauty does and is defined as confidence, compassion, and intelligence. Consumers are asserting their right to define beauty on their own terms these days. That is a key insight that will influence the beauty industry’s future growth and success. Be prepared people because “It’s gonna be a total reset!”